Understanding Internet Marketing: Definition, Benefits, and Advantages of Online Marketing

internet marketing

Understanding Internet Marketing

Actually, what is internet marketing (online marketing)? In general, the notion of internet marketing is a form of marketing that is carried out through or using internet media or online.

Maybe so far our understanding of internet marketing is just selling via the internet. Actually, that is not wrong either because when viewed from the definition, internet marketing is marketing online via the internet. However, when we talk about marketing, it means that it is not only sales but also includes promotions, advertising, branding, and customer service that are carried out online.

Then, what's the point of us doing internet marketing? Of course, every businessman wants to increase their sales results or want to make their brand more famous. Well, the internet is one very good medium for providing information to internet users about their business, and also as a medium for selling the products they have.

In order to make it easier for us to understand what internet marketing is, I will try to explain it in a simpler way and give some examples of forms of internet marketing that are commonly done by internet marketers (online marketers).

We can divide the form of internet marketing into 2 parts, namely as a source of income and promotion methods. Basically what is done in online marketing is actually only two, but there are many types of business. The following is a simpler explanation of internet marketing:

A. Internet Marketing For Income Source

Currently, the internet has become a lifestyle for Indonesians, especially urban people. Try to pay attention to your surroundings, almost everyone already has a smartphone, even the dumplings already have a WhatsApp application on their smartphone so they can directly promote their dumplings to customers.

Online marketing as a source of income can be done with several types of businesses, including PPC ( Pay Per Click ), PPS ( Pay Per Sale ), PPL ( Pay Per Lead ), selling your own products (goods and services), and so on. Here's the explanation:

1. PPC (Pay Per Click)

The PPC ( Pay Per Click ) program is widely followed by website/blog owners to earn income from their online properties, for example, Blog Articles, YouTube channels, Online Forums, News Portals, and others. The income earned from this PPC program comes from visits and also clicks made by visitors to an ad on a site.

The publisher or site owner will be paid per click made by visitors to the site, where the price per click has been determined in advance by the Advertiser/advertiser. The amount of income depends on the number of ad clicks and also the click price bid by the Advertiser.

This PPC program is one of the most promising online business models. Some of the companies that offer PPC programs include:

  • Google Adsense
  • Bidvertiser
  • Chitika
  • Infolinks
  • And others

2. PPS (Pay Per Sale)

From the name alone we might be able to understand this program. We will be paid every time there is a product purchase that comes from our affiliate link. The amount of income really depends on the number of items sold, and also the percentage commission rate from the owner of the item.

Companies that offer PPS programs include:

  • Amazon.com
  • Clickbank.com
  • And others

3. PPL (Pay Per Lead)

This is an affiliate program where the seller/vendor will give a commission every time we successfully send leads to the seller/vendor. For example, we direct internet users to sign up for an email newsletter, free trial, or fill out a form, through our affiliate link. One company that offers a PPL program is  MaxBounty.com.

4. Selling Own Products or Products of Others

Nowadays, selling something via the internet is not something that extraordinary. We can sell anything via the internet, be it goods or services. In addition, our offline business can also be marketed via the internet, you know. For example, we have a business selling fried onions, just sell them via the internet, someone will buy :)

Besides selling our own products, we can also earn income by selling other people's products, be it physical products or digital products. One of the internet marketing processes by selling other people's products is by becoming a reseller or drop shipper of other people's products. Likewise, with digital products, we can become affiliate marketers for a product that is sold by other people.

5. Auctions ( Online Auction )

On the internet, there are also places to sell something that belongs to us or that of others that we help sell, by way of auction. Of course, this can be profitable because we can sell our goods to the person who bid the highest price.

Famous companies that provide online auction facilities:

  • eBay.com
  • Flippa.com
  • And others

B. Internet Marketing For Online Promotion ( Traffic Generation )

As mentioned at the beginning of the article, online promotion is a form of online marketing. It doesn't matter what product or business you want to promote, the internet is a very effective medium for building brands and making our business website known to many people.

There are many ways to promote a business through internet media, including through SEO ( Search Engine Optimization ), PPC advertising (PPC Ads), Email Marketing, Mobile Advertising, and Social Media Marketing.

1. SEO (Search Engine Optimization)

SEO is a form of online promotion that I really like because it is free. However, SEO requires special expertise, it requires a process that is not short-lived. In fact, SEO often costs money to perform optimization.

That is why there are many website owners who are willing to spend money on hiring SEO services to get their business site on the main page of search engine results.

2. SEM (Search Engine Marketing)

Unlike SEO, search engine marketing is PPC (pay per click) ads that appear on search results pages for search engine sites.

For keywords that are widely searched by internet users, we will see ads at the top, right side, and bottom of the search results for a keyword. Many internet marketing experts say that Google Ads is a very high-converting marketing method because our website pages have a great chance of getting potential customers from search engines.

In this case, we as advertisers have to spend money so that our ads appear on search engines. Of course, we can adjust the advertising price according to the existing budget.

3. Email Marketing

As the name implies, email marketing is the process of marketing a product or service using email as a tool. Email marketing also has various types, including direct email, email retention, and advertising on other people's emails. Email marketing is usually very effective because promotions or sales letters can be sent directly to the owner of the email account.

An important note to remember is that we should not do SPAM because it will disturb other people, and of course it will harm us because the owner of the email can subscribe or enter our email into the SPAMMER list.

4. Mobile Advertising

Mobile advertising is an advertising service through a mobile application. As we know, smartphone users are now very common, and usually, their cellphones are taken wherever they go. This is what makes mobile advertising very effective for business promotion media. Some models of mobile ads are via SMS, Banner Ads, Games, and others.

5. Social Media Marketing

As with SEO, online promotion using social media can be done for free. But this is not as easy as most people imagine because it involves many factors, both from social media users and from social media itself.

As we know, users of social media sites such as Facebook, Twitter, Google+, and YouTube, there are already a lot of them. And this is a very effective promotional medium to market any product via the internet.

Social media also has advertising features that are widely used by internet marketers to gain traffic and sales. Some of them are popular today are:

  • Facebook Ads
  • Twitter Ads
  • Instagram Ads
  • YouTube Ads
  • And so on

Advantages of Internet Marketing

Online marketing has several benefits and advantages over conventional marketing. Referring to the definition of internet marketing above, here are some of the advantages of online marketing:

  • Online marketing can be done 24 hours non-stop.
  • The market reach is very broad because we can reach various cities, provinces, and even other countries (global) when marketing a product via the internet.
  • Online marketing costs tend to be more economical than conventional marketing.
  • With internet marketing, the risk of loss tends to be smaller than conventional marketing.
  • We can track and measure consumer response data in marketing activities.
  • Can market products to many people at once personally without taking up time.
  • And many other advantages.

That's a little brief explanation of what internet marketing is and the media that can be used for online marketing. Indeed there are many ways to do internet marketing, but we don't need to do all of them because not all marketing methods can be successful we do. Choose a few of the most effective and suitable for making money online or marketing the product/service you want to promote.

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