Website, The Most Appropriate Media to Promote Your Online Business

Website The Most Appropriate Media to Promote

What needs to be done to make your business known to more people? Yes, promoting it well. However, for some business people, promotion is considered synonymous with large costs. Actually, this is not always the case.

Especially for online businesses, using a website can be the right step for effective promotion. Why is that? Find the answer in this article.

Why is Promotion Important?

Promotion is an effort to communicate your product to the public with the aim of increasing sales. It could be said that promotion is the key to business success in selling a product.

Therefore, not a single business will sell products without promotion. Although the method taken may be different.

So, let's answer, why is promotion important?

1. Attract Consumers to Buy Products

This is the main purpose of promotional activities. The more people are interested in buying the products you offer, the more potential revenue you have.

How to attract the attention of your potential customers? By formulating your target market first. If your target market tends to economical products, giving discounts or discounts can be an attractive promotional option.

On the other hand, if your consumers focus more on the benefits of the product, you can put forward promotional efforts by boasting about the features your product has. Of course, that is not owned by competitors.

2. Describe the Product Well

Who knows a product well? Of course, you are the producer. However, who needs these products? Consumers of course.

Well, the role of promotion is to bridge the two things.

You can describe your product well. Starting from the benefits of using these products to how to use them appropriately.

For example, if you sell electronic products, you could explain that the product is energy efficient but has better capabilities than other products on the market. In addition, you can explain how to use these products so that they last. If your product lasts a long time, consumers will trust more in using it.

3. Building Branding

In the midst of the many products that come from competitors, the ability of your product to compete is the main key. This is the role of branding.

In fact, 71% of consumers want to get to know your brand first before buying a product. This means that if your promotional activities are able to build your business branding well, imagine potential consumers who will buy your products.

For example, a brand that is built can be "easy and economical", "a cup of enthusiasm" or "just do it".

4. Creating Loyal Consumers

If the promotion you do is successful, you can create loyal customers with your products. The reason is that products that are able to meet customer needs well will continue to be used for a long time.

In fact, a study shows that 65% of a business's revenue comes from its loyal customers. Amazing, right?

Therefore, making good promotional efforts is absolutely necessary. How to?

Website Is An Effective Promotion Media

When talking about promotions, there are various activities that are often carried out. Starting from placing advertisements in print or electronic media, holding product launch events, to holding quiz programs, giveaways, and others.

As you know, the types of promotions above tend to cost a lot. In addition, the development of information technology makes you unable to rule out online media as a promotion.

So, you can use your website as a medium for promoting your products effectively.

When building a website, you only need two things: hosting and a domain. Hosting as a home for your promotional files and domain as your business identity.

If you have bought a domain at a low price and also have registered for cheap hosting, then your potential profit can increase because promotional costs can be reduced.

However, promotion through the website has various benefits that are no less important, including:

1. Ease of Access

In addition to the cost, having a website makes your promotional efforts easily accessible.

Your website will be online for 24 hours straight. This means that visitors can get your promotional information at any time.

In addition, the website can be accessed from anywhere as long as there is an internet connection. In fact, you can use any media including cellphones to access it.

2. Infinite Market

The website allows you to reach more people. If you hold an event, your audience will be limited to a predetermined location and time.

However, if you post the event on your website, more people will be able to get the information.

In addition, you will be able to reach consumers who come from anywhere in the world.

3. Information Update Speed

If using traditional promotional media such as advertisements in mass or electronic media, correction of information that has already been displayed will take a long time.

With a website, you can update promotional information quickly.

It is enough to display the latest information about products, feature changes to the latest promotional conditions through your website. In this way, product information can be obtained quickly and simultaneously builds the credibility of your business.


Don't get the wrong media to promote your business. A business website offers many advantages that traditional and physical promotion methods do not have.

If you do product promotion well, you can attract more consumers, create your business branding, and form loyal consumers to the products you offer. May be useful.

In recent times, the trend of online marketing by creating online stores is increasing. Slowly but surely various types of small to medium enterprises are starting to penetrate the digital world. This phenomenon also affects the intensity of the interaction between customers and sellers.

The more accustomed to the digital world, people interact with consumers to switch to various digital platforms, such as through messenger to social media. This interaction is more than just an aimless chit-chat. If you look closely, there will always be promotions tucked into it.

Selling online is considered a promising way to make money from the internet. However, marketing steps that are done digitally cannot be done carelessly. So, awareness of the product being promoted can convert to generating sales.

Like marketing that is done conventionally, online marketing must also be carried out effectively. Even so, there are still often online marketing mistakes that occur among novice marketers. This error has an impact on results that are not directly proportional to the marketing efforts being carried out.

Before your business goes any further with less than rewarding strategies, here are 5 mistakes that novice marketers often make that you should avoid.

1. Not Using Hosting and Top Level Domain (TLD)

If you use a website like an online shop, the two main things that you should not miss are hosting and domains. Hosting serves as a "home" where you put all the data related to the products you sell with. Not only storing but also securing the data in it.

By using hosting, you can take advantage of the features provided such as support services that are fast and available 24/7 as well as regular daily and weekly data backups. In addition, if you need to migrate hosting, support services can help the process to completion.

So, it will be very troublesome if you don't use hosting to build the online shop website that you market, especially in terms of data backup. In addition, in terms of data security and access, it is not necessarily safe.

Apart from hosting, choosing a domain name also needs to be considered carefully. Basically, the name of an online shop could be a sub-domain such as However, a website name with a subdomain like that looks unprofessional and doesn't sound credible.

It would be better if you use a Top Level Domain (TLD) such as .com or various other TLD types. By using a TLD, your website name will look more professional. Managed website names will be easier to remember and customer trust will also increase.

2. Not Optimizing Content with SEO

Using hosting and domains alone is not enough for your website. The website must be filled with blog content on a regular basis. Content doesn't just serve to describe the products you sell in a descriptive way. The existence of content can affect the Google index which makes it easier for potential customers to find your website.

So, in order for Google to prioritize your website, the content on the website needs to be optimized using SEO (Search Engine Optimization). Without SEO, the collection of content in it will be difficult to index and the number of visitors is difficult to increase. This will certainly have an effect on the number of customers who are interested in trying your product.

Optimizing website content using SEO can bring in visitors who are looking for certain keywords related to your business. Apart from keywords, other SEO elements such as meta description, number of words, backlinks, and user experience also need to be considered. 

3. Selling Without Doing "Story Telling"

A good story will sell. Therefore, don't create digital marketing content that doesn't sell by giving boring stories. A good story will increase credibility and also build trust.

Stories sell. Yes, a story will be able to help you increase product sales figures. That's why you can't miss the storytelling factor. To that end, bring potential customers to the product you are selling with stories that affect their emotional side.

One example of storytelling content that sells and can be emulated is Jouska. Jouska is a financial planning service that is quite well known among millennials, especially Instagram users. The content presented is in the form of stories about his clients who experience a sudden financial crisis.

The viral cases that Jouska raised on Instagram have been successful in "harassing" the emotional side of the readers. The stories or storytelling that are shared can raise the urgency of the readers to be more orderly in financial planning. 

From there, Jouska has succeeded in making people more aware of using financial planners so that their finances can be maintained safely. The growing urgency that was not realized by the public is the strength of storytelling. The strength of the content should not be underestimated!

4. Unsuitable target consumers

If you are new to the world of business, marketing or marketing is indeed one of the main capital that you need. Even so, no matter how good your marketing strategy is, if your target customers are not in accordance with the products being sold, this strategy will not have a significant impact on sales.

So, you have to do a market survey first before finally marketing your product to potential customers. By conducting market surveys such as age, gender, income, region, and other segments, the strategy you implement is expected to work optimally.

5. Carelessly Uploaded on Social Media

Interacting through social media has proven to be quite an effective option for increasing your engagement with customers. The high level of community activity in using mobile devices is one of the factors. So, don't be surprised if marketers are actively marketing their products through this digital platform.

However, it will be in vain if you are careless in uploading content on social media. Just like the content on the website, you need to do good management of the content that you upload on social media. Management such as content planning, feed arrangement, and publishing schedules, all must be done carefully.

For that, take advantage of tools such as Planoly, Buffer, Hootsuite, and others to manage your social media content. You can use tools like Planoly to organize your Instagram feed content. You can also use Buffer to schedule content that is updated regularly.


Managing a business is a challenge that marketers will always face. Even though you are still a beginner, it doesn't hurt to try new ways such as marketing strategies and content management that are considered effective to boost sales of your products.

However, it would be even better if you avoided the classic mistakes that marketers often make. Never too late to learn. Avoid these mistakes and keep upgrading yourself with the latest marketing knowledge. Good luck!

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